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包装设计的五要素
包装设计的色彩:包装色彩(含图形、字体的组合与变化)上存在低纯度的自然柔和色与高纯度的艳丽刺激色的重叠并行。有的通过异想天开的互斥色彩，来显示包装生动活泼的趣味性和戏剧性。此外，还通过在材料上运用层叠、组合、透明、肌理等设计处理，使色彩产生明暗有序渐变和无序变幻，为包装设计增添无限美丽。
Packaging design in color: color packaging (includinggraphics, fonts and the combination of the change) arelow purity natural soft color and high purity of gorgeouscolor overlap parallel stimulation. Some through mutual exclusion color whimsical, to display packaging livelyinteresting and dramatic. In addition, also by stacking,combination, transparent, texture design process used in the material, the color gradient Ming An ordered and disordered change is infinitely beautiful packaging design.
包装设计的形式:各式包装设计都可以有大小、长短、宽窄的不同设计，以便于人们从中自由选择，从而导致了包装流行倾向的不确定、不明晰。包装设计风格各异，设计形式多样，从原始纯朴的民俗民族包装到先锋前卫的现代创意包装设计，从风格俭朴的传统包装设计到风格华丽，甚至豪华过度的包装设计等等。即便是同样的白酒酒瓶包装设计式样，也能设计成粗犷雄健或细腻柔美的两极化风格。
Packaging design in the form of different design of various types of packaging design can have the size,length, width, in order to facilitate the people to choosefrom in the freedom, which led to the packaging of epidemic prone uncertain, unclear. Packaging designstyles, design a variety of forms, from the simplicity of the original folk packaging to modern creative packagingdesign avant-garde, from the traditional style of packaging design and frugal to magnificent style, and even luxury excessive packaging design and so on. Eventhe liquor bottle packaging design style as well, also can be designed into a rough vigorous and graceful style orpolarized.
包装设计的方法:包装设计方法多样，常运用变形、挤压、叠置、重组、附加、装饰等特定的处理手法来体现其文化内涵，其具体的形象特征在包装的风格、样式、图形、色彩、文字、材质等各方面都能反映出来。
Method of packaging design, packaging design methods,often using deformation, extrusion, stacked,reorganization, additional, decoration techniques specificto reflect its cultural connotation, characteristic of thespecific image can be reflected in all aspects of packagingstyle, style, color, graphics, text and material.
包装设计的视觉效果:在包装的外形上，传统的包装设计方式和观念也受到了挑战和冲击，只看白酒包装，单从外观造型看，就有或全包、或透明、或半遮半掩、或繁复、或简约、或粗放、或狭长、或层层叠叠、或参差无序……充满了强烈的个性化和多元化。而在包装结构上，由综合、清晰转向分解、模糊。解构了以传统立体构筑法设计成的鲜明结构，将平面造型与立体造型相结合，来重构包装设计各部分的结构，使之具有自由、松散、模糊、突变、运动等反常规的结构设计特征，从而形成一种全新的视觉效果。
Packaging design of visual effects: in the shape of the packaging, the packaging design of traditional mode and idea has been challenged and impacted, just look at theliquor packaging, from the appearance, have or all inclusive, or transparent, or accepted, or complicated, orsimple, or rough, or long and narrow, or layers, or a mixeddisorder...... With a strong sense of individuality and diversity. In the packaging structure, a comprehensiveand clear to decomposition, fuzzy. Deconstruction buildingdistinctive structure designed by the traditional stereo, thegraphic and three-dimensional modeling are combined to reconstruct the packaging design of each part of structure, which is free, loose, fuzzy, mutation, movement and structure design of anti conventional features, thus forming a new visual effects.
包装设计的材料:在包装材料上，有些包装设计师还创造性地常运用变形、镂空、组合等处理手法来丰富材料的外观，赋予材料新的形象，强调材质设计的审美价值。也呈现出了明显的多样性、丰富性特征，这集中体现在材料的原料种类、形态结构、质地肌理和相互之间的组合对比上。
Packaging materials: in packaging materials, some of the packaging designers also creatively use deformation,hollow, combination approach to enrich the materialappearance, giving image of new materials, emphasizing the aesthetic value of the material design. Also presented the obvious diversity, rich features, which are embodied in the raw material types, structure, texture, texture and combination contrast. |
