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原创包装设计在商业效果表现
包装设计师能够将自己的创意与想法完美呈现在消费者面前，是每一位包装设计师的梦想与希冀。 包装设计，创意工业的重要组成部分之一。但有时候，因为一些客观原因，制约原创性，那么在实际工作中，包装设计设计师如何正确对待原创问题？
Packaging designers to his creativity and ideas and perfect appear in front of consumers, is a packaging designer's dream to hope for. Packaging design, one of an important component of the creative industries. But sometimes, because of some objective reasons, restricting the originality, so in practice, a problem of how to correctly treat the original packaging design designer?
包装设计是一个用创意思想力与视觉表现力定位企业或产品的过程。随着市场竞争的日益白热化，包装设计师需要界定自身定位，以适应发展中的市场环境，这就对包装设计师的原创能力提出新考验。市场的新挑战不仅加强了设计的重要性，还提高了包装设计的原创能力。试想一下，市场如果失去包装设计的推动力会成为什么格局，产品需要包装设计来吸引关注度，企业需要宣传来提升认知度，如果没有设计师们的原创作品，如何能办到!
Packaging design is a creative thinking and visual expression positioning process of enterprise or products. As the market competition becoming more heated, packaging designers to define their own position, to adapt to the development of the market environment, it's original ability put forward the new test of packaging designers. The new challenges of the market not only strengthen the importance of design, also could improve the ability of the original packaging design. Imagine market if lose the impetus of packaging design will be what pattern, product packaging design needs to attract attention, enterprises need publicity to raise awareness, if not the original work of the designers how to do it!
现实却有些残酷，由于客户需求问题，导致创作时间一再缩短，同时加上行业恶性竞争的加剧，一些职业操守不强的设计公司靠投机取巧的方式照单抄袭，这样饮鸩止渴的做法最终只能产生“双输”局面，即客户与设计方均因此造成企业信誉、企业利益的损失，同时也将对设计行业造成不良的连带负面影响。
The reality is cruel, because the customer demand problems, lead to the creation time shortened, again and again at the same time, combined with industry malignant competition intensifies, some of the work ethic is not strong design company by opportunistic way according to the single copy, proliferation of such practice will only produce "lose-lose" situation, namely the customer and design are therefore cause the loss of corporate reputation, corporate interests, but also will cause joint of the negative impact of adverse to the design industry.
从目前包装设计的发展走势看，越来越多的原创设计作品甚至跨界设计产品已成为提升产品、品牌价值的推动器。所以说，原创性设计作品的重要性不言自明。包装设计原创的设计可以为品牌创造出个性，同时兼具艺术性、实效性、传播性的设计，对企业品牌及产品销量都起到促进作用。从一定程度上说，原创包装设计就是视觉与宣传的聚合体，其核心在于原创，其价值也在于原创。如果包装设计师仅仅以完成任务或者应付了事的心态来工作，那么出品的作品必然失色不少，甚至只能称得上是庸作。原创作品代表着设计师的心境、阅历、责任与荣誉，一方面对设计师来说，是对自己能力的真实反映，另一方面对客户来说，则是对他们品牌与产品的有效拉动。
From the current development trend of packaging design, more and more creative design works even crossover design products has become a driver of improve product and brand value. So, the importance of original design work speak for themselves. Packaging design of the original design can create personality for the brand, at the same time both artistic, effectiveness, transmission design, to promote enterprise brand and product sales. From a certain extent, the original packaging design is visual and publicity of the polymer, its core lies in the original, its value lies in the original. If packaging designers to complete tasks or only time to work, then 'works must be a lot, even can only be commonplace. Original works represents the designer's state of mind, experience, responsibility and honor, for designers, on the one hand is a true reflection of their abilities, for customers on the other hand, is the effective pull of their brands and products.
如何将原创融合在视觉表现力中，如何将原创包装设计在商业效果上发挥得更佳，都决定了设计的好坏，所以商业社会也是一个原创为王的社会。设想一下，如果整个包装设计界充斥着抄袭模仿之风，那么整个行业都只能充斥一些平淡无奇的设计作品，无法起到促进商业市场化发展的最终目的。在这种情况下，设计行业必然会失去其意义与存在价值。
How to get the original fusion in visual expression, how to get the original packaging design on the commercial effect played much better, have decided the design is good or bad, so the business community is also a king of original society. Imagine, if the packing design is borrowed the wind of imitation, so the industry can only fill some bland design work, can't play ultimate goal to promote the development of the commercial market. In this case, the design industry is bound to lose its meaning and existing value. |
