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包装设计并不只是追求外表的漂亮美观
包装设计并不只是追求外表的漂亮美观，最重要的是透过视觉图像来介绍产品的特点，一个成功的包装设计可以引领企业进入一个新的发展历程，开拓一个新的市场。因此，富有创新的包装设计并非只是一个美丽的装饰，而是可以在竞争激烈的市场上起不可低估的作用。一个完美的成功的包装设计不是偶然产生，它必定是有远见的企业家与优秀的专业设计师一起努力的结果,传达产品的信息，最终达到售出商品，提升销量的目的。
Packaging design is not just the pursuit of beautiful appearance, the most important thing is to introduce the characteristics of the product through visual images, a successful packaging design can lead the enterprise to enter a new development, develop a new market. Therefore, innovative packaging design is not only a beautiful decoration, but can be in a competitive market should not be underestimated. The success of a perfect packaging design is not an accident, it must be far-sighted entrepreneurs and outstanding professional designers work together as a result, the message of the product, to sell goods, promote the purpose of sales.
包装设计作为现代商品营销的重要环节，然而，包装设计应当做到形势与功能的统一，并且做到雅俗共赏与节能环保，才能如“酒”沉香，实现它的时代甚至划时代意义。包装设计是解决人对包装主观需要与包装的客观作用的两大难题，集中体现于包装设计的功能性。包装设计中首先应该满足的就是其易用好用原则，服从人的原自然尺度，这也是任何时候，任何产品对包装设计的最基本要求。
As the important part of modern commodity marketing, packaging design, however, packaging design shall be the unification of the situation and function, and do fit and energy conservation, environmental protection, to such as "wine" aloes, achieve its time even epoch-making significance. Packaging design is to solve people subjective need for packing and packaging of the objective function of two big difficult problem, embodied in the functionality of the packaging design. Packaging design should meet the first principle is its easy to use and obey the original natural scale, it is also at any time, any products to the most basic requirements of packaging design.
包装设计必须通过市场竞争的检验，设计最后的成功与否在于它能否达到美化产品最终实现促销的目的。如果工业包装设计以保护为重点，那么商业包装设计就是以促销为主要目的，商品经济中包装扮演着一个特殊的角色，是非物质的，形而上的，它将物质的、形而下的产品、用品甚至废品经过包装变成商品。
Packaging design must pass the test of market competition, the final success or failure is whether it can achieve the purpose of beautification product achieve promotion. If industrial packaging design, with emphasis on the protection, it is main purpose is to promote commercial packaging design, packaging in the commodity economy plays a special role that is immaterial, metaphysical, it will be physical, physical products, supplies, and even waste after packing into a commodity.
好感还直接来自对包装设计的外观要素的感觉，这是一种综合性的心理效应，与个人以及个人所处的环境有密切的关系。消费者的喜爱厌恶对购买冲动起着极为重要的作用，好感来自两个方面，首先是实用方面，即包装能否满足消费者的各方面需求，为消费者提供方便。消费者可以根据自己的习惯选择。当产品的包装提供了方便时，自然会引起消费者的好感。
Goodwill is directly from the appearance of packaging design elements, it is a comprehensive psychological effect, and individual and private environment have close relationship. Consumer's love plays an extremely important role in impulse purchase, goodwill from two aspects: first is the practical aspect, the packing can meet consumers' needs, provide convenience for consumers. Consumers can choose according to their habits. When product packaging provides a convenient, will naturally cause consumers favor.
包装设计准确传达产品信息的最有效的方法是真实地传达产品的形象，它或采用全透明包装，或在包装容器上开窗展示产品，或在包装上绘制产品图形，或用简明扼要的文字说明，或印刷彩色的产品照片等等。准确地传达产品信息也要求包装的档次与产品的档次相适应，掩盖或夸大产品的质量、功能等都是失败的包装。准确成功地传达产品信息还要求包装所用的造型、色彩、图案等等不违背人们的习惯，致使理解错误。
Packaging design the most effective way to accurately convey the product information is faithfully convey the image of the product, or using transparent packaging, or open the window to show the product in the packaging container, or paint products in packaging graphics, or use the concise text, pictures or color printing products, etc. Accurately convey the product information, also requires the class of the packaging and the grade of the product, cover up or exaggerate the quality of the product packaging, function is failure. Accurately convey the product information, also requires packaging successfully used in the modelling, colour, design, etc. Don't violate people's habits, causing misunderstanding.
一个产品的包装设计往往不是单个阶段的设计，很多都是需要长时间的发展、完善，才能成熟。所以相关的人员，要经常检讨其在市场上的表现，进行再定位，不断的进行比较，调整，使其成为成熟的，稳定的商品。包装设计应该是功效的、市场的、人文的、环保的，缺一不可。它应在重视其功能性第一的前提下，有节制的呈现出技术与艺术结合，体现出不同消费群体审美情趣及文化内涵，最终实现自然价值与精神价值的辩证统一，这是一个优秀的包装设计需要具备的。所以说好的包装设计是一种长期维护与保养的工作。然而，消费者视觉通过的第一印象，是能否产生其他心理活动的关键，使用新颖别致的造型，鲜艳夺目的色彩，美观精巧的图案，符合商品特征的材质，并且是着种种因素有机结合与一体，达到醒目的效果，使消费者看一眼就产生强烈的兴趣。同时，为了实现包装装潢设计对消费者的欲望心理，成功的包装不仅要通过造型、色彩、图案、材质的使用引起消费者对产品的注意与兴趣，还要使消费者通过包装设计了解产品。
A product's packaging design is often not a single phase of design, many are need long time of development and perfect, to mature. The relevant personnel, therefore, to regularly review their performance in the market, to carry on the relocation, constant comparison, adjustment, making it a mature, stable goods. Packaging design should be effect, market, humanities, environmental protection, be short of one cannot. It should be in the first premise, attaches great importance to its functional abstemious presents the technology and the combination of art, reflects the aesthetic taste and cultural connotation of different consumer groups, finally realizes the natural value and spiritual value of dialectical unification, this is an excellent packaging design needs to have. So say good packaging design is a kind of long-term maintenance and maintenance work. Consumer visual through the first impression, however, is the key to whether have other psychological activity, the use of novel and chic modelling, thunder-and-lightning colour, beautiful and exquisite design, conform to the characteristics of material goods, and is the organic combination of various factors and integration, to achieve striking effect, make consumers to see at a glance to produce strong interest. At the same time, in order to achieve the packing decoration design desire for consumer psychology, success of packaging not only through the use of modelling, colour, pattern, material cause consumer attention and interest of the product, to make consumers through knowledge of product packaging design. |
